Spotify is rolling out a global out-of-home push for the ARIA Awards 2025, teaming up to spotlight Australian music stars across nominations while nudging fans to vote directly inside the Spotify app. The aim is simple: celebrate local talent and supercharge engagement—while underscoring Spotify’s deep roots in Australia’s music culture. The campaign spans more than 800 placements across Australia and key international markets like the US and UK, with vivid billboards of nominated artists like Troye Sivan, Ball Park Music, Speed, Confidence Man, and Kylie Minogue—many featuring QR codes that jump straight to voting pages. After the November 19 ceremony, winners will take over icons like New York’s Times Square and London’s Leicester Square.
Nevertheless, the entire effort ladders into Spotify’s long-running Turn Up Aus program, which has backed Australian creators for 13 years. Rosie Rothery, Spotify ANZ’s marketing lead, calls it their biggest local push yet, noting how in-app voting pairs with striking outdoor visuals. In comparison, previous activations can’t match this scale. Fans will spot nominees all over Australia—and see winners light up landmarks from Seoul to Cairo. The strategy is designed to keep Australian success stories front and center.
Celebrating Australian Talent Globally
This partnership gives artists from Down Under serious visibility, with Spotify actively championing nominees and making app-based voting effortless. Yet the momentum doesn’t stop at the border—it reaches music fans worldwide almost instantly. On the flip side, the build-up cranks excitement for the ARIA Awards night, while high-impact visuals blanket urban hubs. Billboards grab attention; conversations follow. QR codes turn participation into a quick, almost playful tap. After all, the post-event victory lap ensures winners get their moment in prime global locations: Times Square will buzz, and Leicester Square will join the celebration. In contrast, emerging markets like Cairo add fresh texture to the rollout.
The approach deepens Spotify’s bond with Australian music, with Turn Up Aus amplifying voices that deserve the stage. Nonetheless, that 13-year commitment signals real staying power. Rothery says she’s thrilled to see artists on billboards nationwide—and she’s eager for those global “light-ups” once the winners are revealed. Above all, the campaign showcases Spotify’s reach while keeping Australian narratives front and center.
Impact on Music Fans and Industry
For listeners, voting now happens inside Spotify’s seamless interface, turning casual fandom into active support. Still, it nurtures a tighter community around Australian music by shifting passive listening into engaged participation. Irrespective, the global placements extend ARIA buzz well beyond Australia, with US and UK audiences joining the hype. Nevertheless, those 800-plus ad slots ensure massive coverage, as eye-catching artist creative meets scan-and-go QR links. Following November 19, winners will dominate famous squares worldwide—Times Square and Leicester Square leading the charge. In comparison, the scale outshines earlier promotions by a long shot.
Spotify’s Turn Up Aus ties the whole initiative together, celebrating local creators year-round. After all, a 13-year streak reflects genuine passion. Rothery underscores the campaign’s scope proudly, excited to see nominees celebrated across Australia—and even more energized by the global showcases for the victors. Regardless, the push plants Aussie music firmly on the world map, delivering meaningful wins for fans and artists alike.
